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Media-Communications Advisory Services
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Though with limited budgets, many organisations are faced with a new set of communication challenges and opportunities emerging from a ‘hyper-connected’ world. Stakeholders who include opinion sharpers/influencers are seeking for clearer, efficient and trusted information from their counterparties.

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The objective of this consultancy/training is to help organisations better integrate communications in their operations while leveraging the new communication tools. Key areas include:

1. Drafting an effective communications policy that provides broader communications guidelines to staff.

Focus areas:

  1. Communications as a policy tool;
  2. The communication command;
  3. mainstreaming communications in operations;
  4. communications structures/organization chart

2. Development of Communications Strategies that respond to both external and internal challenges and opportunities

  1. through effective identification of audiences,
  2. shaping of messages
  3. adoption of appropriate channels/tools and techniques as well as
  4. drafting event based communication plans.

3. Development of media relations and communications skills.

  1. Speech writing and press releases;
  2. Presentation skills;
  3. Managing interviews;
  4. responding to press queries;
  5. Management of Press holding lines;
  6. Crisis Management.

4. Communications skills are offered in conjunction with The Communications Centre, Washington DC, USA.

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